Home C100 And C300 Spots
ABOUT ERIK
I've spent 40 years in broadcasting. I started my career in 1986 at KERO in Bakersfield, California, as a photojournalist — shooting, editing, and producing news under daily deadlines in competitive local markets. From Bakersfield, I worked my way through several newsrooms, eventually reaching Washington, D.C. That career took me into commercial production as a cinematographer, editor, and producer, earning me 18 Emmy Awards and 3 Telly Awards along the way. Five years ago, I became a part-owner of Newsshooter.com, one of the leading publications covering the professional filmmaking industry. I know what rigorous editorial coverage looks like — and what it takes to build an audience that trusts what you publish. Journalism teaches you something that's hard to learn anywhere else: the facts matter more than the story you want to tell. You verify. You question. You don't let enthusiasm or relationships compromise what you put in front of your audience. Those aren't just broadcasting habits — they're the standards I bring to every review and buying guide on this site. The home products industry is full of content designed to sell, not inform. Affiliate-driven lists, thinly disguised press releases, and reviews written by people who've never actually used the product. That's not what you'll find here. At The Dialed In Home, every product gets the same treatment I gave a news story — researched thoroughly, tested hands-on, and reported straight. If it's worth buying, I'll tell you why. If it's not, I'll tell you that too. Your home deserves better than guesswork.
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